Rare Elements began as a simple and distinct hair collection, and has quickly become
one of the most respected names in hair care.
Could collaboration between a well known Beverly Hills salon owner and a fashion
model create anything but a perfect hair product?
Having been a leading Salon Owner for 18 years John Amato went on to develop a natural
hair care line that would satisfy the demands of both beauty professionals and their
clientele. Partnering with former model Teri LaVerne, having experienced firsthand
the damaging effects of the weekly styling for photo shoots, anticipated the need
to create a sophisticated hair care system that could offer a solution to the antiquated
products that merely camouflage damaged hair. Together they elevated the expectations
for the eco-chic generation of today by proving that you dont have to sacrifice
high- performance when it comes to selecting a healthier alternative. The goal was
to escape the ordinary and explore the wealth of natural healing elements that would
help Reverse the signs of aging hair. Enter the world of Eco-Luxury Hair Care.
Rare Elements Collection is endorsed by top celebrity stylists and includes a trio
of spa luxury products. Each product contains the most exotic and quintessential
ingredients in the world, making up the rare in Rare Elements. Weve taken an
everyday routine and turned it into a luxurious pampering experience and developed
a simple yet effective collection that is ideal for restoring and maintaining the
Every great journey begins with curiosity, and it took years of working with top
chemists to determine that these exotic ingredients would produce products so rare
and so pure that they would be able to treat the untreatable hair and scalp problems,
ultimately bridging the gap between the professional and natural world of hair care.
Rare Elements is featured in countless magazines and is referred to in the beauty
industry as the best kept secret on TV and film productions for repairing the damaging
effects of everyday styling and color services. We invite you to experience the
luxury of Rare Elements from around the world.