The Amazon's most potent beauty secret, Rahua, a luxurious collection of organic 100% natural haircare products delivering transformative, gorgeous results Mission RAHUA brings to the beauty world what the tribeswomen of the Amazon have known for centuries as the key to voluminous, lustrous locks. Company Overview RAHUA Hair Care by Amazon Beauty is a transformative hair treatment collection that combines exclusive extracts found in the Amazon with luxurious organic and all-natural ingredients. Our collection is named Rahua after the products' restorative ingredient and is sustainably harvested from the thick of the Amazonian rainforest. BEAUTY IS POWER.